The amazing folks at Sockeye brought me on board to write and edit adidas’s “See Possibilities” global campaign in support of its “Impossible Is Nothing” brand attitude relaunch.

I wrote bespoke headlines for adidas’s all-star roster of athletes, artists and advocates, all featured in out-of-home media and hundreds of social posts. From Beyoncé to Messi, we invited consumers to see possibilities through the power of sport, creating a deeper sense of optimism through inclusion, sustainability, performance and innovation.