Typically, corporate sustainability reports are rather dry, academic and not a helluva lot of fun to read. I partnered with Allbirds’ sustainability leadership to turn a 46-page white paper into a story about their bold path to net zero by 2030, and the real progress they’ve already made along the way.

Maintaining Allbirds’ cheeky voice, the Flight Status keeps heady subjects like carbon sequestration light, conversational and engaging for audiences ranging from curious investors to info-gathering journalists and environmentally conscious consumers.